Imaginative Marketing Strategies

for sales abundance

Liz Stott 

Penton Media

10 Fawcett Street

Suite 500

Cambridge MA 02138

(617)649-0418  Office    (866)847-6418  eFax           

Email: liz.stott@penton.com

LizStott

(617)649-0418     Liz.Stott@penton.com

Marketing during Buying Cycle

The earlier in the buying process that you make a connection with your prospect - the more likely you are to:

• BUILD VALUE for your products/services, and therefore command a higher price or at least Justify your pricing
  

• get away from being perceived as a commodity product (inferring Low Price)
  

• rise above the noise level of your competition