Tips and Techniques - Custom Media
LizStott
Marketing & Media
Tools and Strategies for More Meaningful
Customer Connections
                              


ustom Media offers new, inspiring and TARGETED ways to get valuable BRANDED CONTENT in front of decision- makers to MOVE BEHAVIOR.

"Custom media, also known as custom publishing or custom communications, refers to the delivery of editorial content from a sponsoring company to a target audience, whether internal or external.  Whether delivered in print, electronically or as a live event, a custom media program provides intrinsically valuable information and interactions that moves the perceptions and behavior of the audience in a desired direction." 

(Definition supported by the ABM’s Custom Media Committee and derived from the
Custom Publishing Council’s definition of custom publishing)




Download Your Free Whitepaper from American Business Media:
"Launching a Successful Custom Media Program"

Liz Stott
Penton Media
10 Fawcett Street
Suite 500
Cambridge MA 02138
(617)649-0418  Office    (866)847-6418  eFax           
Email:  liz.stott@penton.com
Custom Media is like a team of Doctors

Tell us your:
  • Problems
  • What has worked
  • What has NOT worked
  • Goals/objectives

If we know your “symptoms”, we can help your find a “cure”.

But like the medical field…..marketing is not a perfect science.  SOLUTION?
HAVE AN INTERGRATED MARKETING PLAN


What is Custom Media?

  • Access to the publishing company's core competency as a CONTENT DEVELOPER and PROVIDER, with editorial/writing, graphics and promotional expertise. 
  • Access to huge EMail Database that is qualified, clean, current and targeted.
  • You'll have unlimited access to all subscribers in their entire database (email and print) who are appropriate (by job title, function, industry) to your event/project.                          

                                             For a full list of our products, click here.





Marketing ROI and Thought Leadership
through Custom Media
LizStott
Imaginative Marketing Strategies
for sales abundance
                              


ustom Media offers new, inspiring and TARGETED ways to get valuable BRANDED CONTENT in front of decision- makers to MOVE BEHAVIOR.

"Custom media, also known as custom publishing or custom communications, refers to the delivery of editorial content from a sponsoring company to a target audience, whether internal or external.  Whether delivered in print, electronically or as a live event, a custom media program provides intrinsically valuable information and interactions that moves the perceptions and behavior of the audience in a desired direction." 

(Definition supported by the ABM’s Custom Media Committee and derived from the
Custom Publishing Council’s definition of custom publishing)




Use a Trusted Source to help you develop and effectively distribute content
Whitepaper from American Business Media:
"Launching a Successful Custom Media Program"

How do you acheive Marketing ROI and enhance your Brand?
  • Educate your customers & prospects
  • Present your company as a Thought Leader
  • Provide outstanding customer service


Solutions
Marketing
Challenges
Downloads Available:
   Liz.Stott@penton.com