•   Overall Marketing and Strategic Positioning Session
Uncover your marketing, sales and long-term company market positioning needs through detailed SWOT analysis sessions, where together we identify your Strengths, Weaknesses, Opportunities, and Threats.  Discuss your target audience, key industries, optimal customer, critical value proposition(s), marketing goals and marketing infrastructure to assess if your communication channels and media partners are on target.  Liz will help you determine your competitive differentiation, and will help shape a consistent messaging effort across multiple, integrated media platforms. 

  • Changes in Engineering/Changes in Marketing
Focus group feedback regarding how engineering jobs have changed in the past 10 years, their job challenges and how they do their jobs better and smarter.

  • CAD Model Usage Report
Information from designers and engineers about their use of component CAD models, why they are important, where they look to download models, how many turn into purchases (and more). Good discussion for companies and  distributors who provide standard products or standard products that can be customized.

  • Engineering Sales Channel Preference Study
Information from OEM designers and engineering managers on their buying preference....When engineers specify components, who do they want to buy from (dedicated sales staff, independent reps, national distribution, regional distributors, and buying on the web). The study also takes a closer look at the statistics surrounding OEM engineers and eCommerce along with a review of what engineers think of some top national distributors.

  • OEM Outsourcing/Mfg Services Research
Research regarding the use of services (contract engineering, contract/custom manufacturing, contract assembly and prototyping) by OEM engineers, including data about their involvement in researching vendors, selecting the suppliers, how suppliers are judged by engineers, the affect of purchasing and corporate management and more.

  • Job Training Needs of Engineers
Research which demonstrates engineers' ongoing search for continuing education, and their preferred sources through which they receive training and education. 

  • Engineers & The Internet
The Internet has had a big impact on American society over the past 7 years, but how has it impacted engineers in the OEM market. Do older engineers act very differently from the young ones?  What is the top search engine?  Are supplier websites that important?  This study can also kick off a discussion of Search Engine Optimization and designing websites for an engineering audience.

  • Media Analysis
Suggestions/techniques for how to improve your ROI on print ads, and analysis of publications based on BPA audit statements.

  • Custom Media Review
Suggestions for new and targeted customized vehicles (online and print) to distribute unique and valuable content to your prospects and customers, with the objective being to move behavior and/or preferences.


    Liz.Stott@penton.com
LizStott
Imaginative Marketing Strategies
for sales abundance
Services provided by Liz Stott
Liz is available to speak at your sales, marketing and/or Executive Managment meetings, to provide insight, research, ideas, suggestions and strategies to help your company accomplish your marketing and sales goals.   This is a free service to companies who advertise in Machine Design or Motion System Design magazines.