How Do I get our website to be listed on Page One Google?
"Writing for (and Understanding) Search Engines", by Dan Cross
The goal of any search engine is to find all as much information as it possibly can, remember what that content is, and then recommend the best of that content to it’s users.
How Does a Search Engine Decide Which Content is Best?
Search engines like Google use robots that “crawl” the web. Using a very complicated (and very secretive) algorithm, the search engine determines the validity of all the content it finds. The better a search engine determines content is, the more prevalently it will link to that content when displaying search results.
Though many factors contribute to a high ranking in search engines, the following are key:
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Strong, keyword-rich content.
Strong, keyword-rich content.•Inbound links from good web sites.
Inbound links from good web sites.•Content that is properly optimized for search
Content that is properly optimized for search"Google Secrets: How to Get a Top 10 Ranking", by Dan Sisson
"Search Engine Optimization Book", by Aaron Wall
Web Tips
Search Engine Optimization
LizStott
Imaginative Marketing Strategies
for sales abundance
Liz Stott
Penton Media
10 Fawcett Street
Suite 500
Cambridge MA 02138
(617)649-0418 Office (866)847-6418 eFax
Email: liz.stott@penton.com
(617)649-0418 Liz.Stott@penton.com
